Two new West Edmonton Mall billboards are up near the Edmonton International Airport. Here are scaledowns of the two images used:
Fantasyland Hotel. Art direction by West Edmonton Mall's amazing marketing manager, John Chwyl, wardrobe by Pat, makeup artistry by Susan (you can find her at the new Sephora in West Edmonton Mall), and hair by Corinne. Thank you to Jonathan, Yura, and Sarah for your awesome assist work. Two Bowens Quad X 3000 packs driving three Quad heads. One head boomed over and behind Patricia modified with a Lightrein 12x36" strip soft box and controlled with a Lighttools 40degree Soft Egg Crate, one modified with the Bowens Soft Lite 15" reflector with 7" 20degree spot grid in the centre of the diffuser to give a mixture of soft and hard light as the key light. Fill provided by a disc reflector on the ground to bounce light from a Quad head with 7" dish reflector and 10degree spot grid to give a soft, subtle light source where we couldn't put one and keep it out of the shot. D2X w/ 70-200/2.8 VR.
World Waterpark. Captured in under 20minutes due to a bizarre scheduling mishap where ten school groups ended up getting booked into Waterpark before it normally opened on this day. Art direction by John Chwyl, wardrobe by Pat, hair by Corinne. Thank you to Jonathan, Ellison, and Aaron for being incredibly responsive and tolerant as assistants on this shoot. Lighting was provided by two Quad heads powered by a Bowens Explorer 1500 battery-powered flash generator about 60' away from the safety of the side of the wave pool, bare 7" deep reflectors. One flash was directed at the model and another was directed more at a custom built reflector camera right. Another reflector held camera left to add fill to to the shadowed side of the model.
Selected shot from the Europa Boulevard shoot that never made it to billboard. D2X and 17-55/2.8 with two Bowens Quad heads driven by a QuadX 3000 pack. One head was camera right modifed by a Plume Wafer 140 raised above models' eyelines (models were platformed up about five feet off the ground so we could shoot over the railing and shop windows), other head down low and camera left, modified by a Lightrein 36" octagonal soft box for fill. All triggering performed by a Pocket Wizard Multimax system.
More details in extended body - click below!
Susan and Corinne working on Patricia.
My favourite photo from the set. Un edited. I thought it was the most flattering shot for Patricia (though there were LOTS of others) but it was perhaps a bit too seductive for a billboard to advertise a hotel to family travellers.
An environmental view of the World Waterpark shooting location. Photo by Aaron Yakem.
Our art director chatting up one of the models.
Quick change of plans.
All of this stuff that we set up to do instant review via tether cable to the NEC LCD2690WUXi on the "beach" was cut off from the D2X so we had to shoot like, ummm . . . real photographers.
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