Yura, Tom, and I discussed shoot concepts over some KFC and Coke and Chopin potato vodka at
350 Designs a few days before this shoot. We talked about using rundown locations, roof tops, old fire escapes and the usual back alley and parkade stuff but we needed a story to tie everything together. A year or two ago I told Leanna that I wanted to stage a drug deal in a warehouse or on a large piece of tarmac and shoot it. Leanna frowned upon the idea. She probably also gagged much like how she does whenever she sees my nude with Hasselblad cameras photo but Tom and Yura gave me the opportunity to put a commercial spin to the concept. I think it was Yura who proposed that instead of people just wearing Tom's shoes and dealing high-valued controlled substances we should replace the drugs with shoes. That got Tom thinking about his resources for locations and extras. He had a friend with two pitbulls and he also had a hook up to a warehouse operated by UT Quality, an ultrasonic underground pipe testing company. While I may do my original drug deal concept one day, I was pleased with the results of this shoot that, unlike my original concept, has commercial value. Lots of images. Sorry for the long load up. Also check out Yura's application of the images into an e-mag at
ShoeGuru.ca.
The beginning of this day was far from smooth. We had several hiccups with wardrobe limitations . . . try pulling clothing for about ten models on short notice from a high end store. But Tom and
Nikolas (website isn't up . . . contact me if you need an incredible makeup artist/hairstylist/fashion stylist/overall really cool dude to have on set) pulled through and we have
Urban Fashion Group to thank. Also a big thank you to Dong Kim for pulling his connection at Urban for us and a huge thank you to the facility manager for UT Quality's warehouse for taking the place out of commission and staying with us until about 8:30pm. If you see this post please e-mail me so that I can credit you. I'm sorry that I have forgotten so many names. You know who you are and without all of you, nothing that we achieved this day would have been possible.